IM Groceries – Mobile App UX/UI Store Design

Project Overview:
This project involved creating a UX/UI concept for a digital store mobile app focused on showcasing and selling curated tech gadgets and accessories. The design needed to feel sleek, professional, and easy to navigate while prioritizing user conversion.

Our Role:
Full UX/UI design – concept development, persona creation, journey mapping, interactive UI mockups

Tools Used:
Figma, Photoshop, LottieFiles (for motion UI)

Key Features:

Category-based home screen with scrolling tabs

Modular card design for product listings

Wishlist, product compare, and quick-buy features

Engaging micro-interactions to support decision-making

Responsive design system for future scaling

Design Highlights:
We implemented a grid system that made it easy to organize products while keeping the visual hierarchy clear. The UI leaned into dark mode aesthetics with vibrant accent colors for CTAs, giving it a premium, tech-forward vibe. Each screen was designed to convert users without overwhelming them.

Outcome:
The design was handed off to developers with detailed specifications and animations. It helped the client visualize how their store could go digital in a bold, modern way — and inspired confidence in their early investors.

    • Graphic Design, UI/UX Design
    • Anold Williams
    • April 01, 2025
    • UI/UX Design
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